Marketing Management

You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.

Overview

An MBA in Marketing Management equips professionals with the strategies, tools, and analytical skills needed to drive business growth through effective marketing campaigns, brand management, consumer behavior analysis, and digital marketing techniques. In Nigeria’s highly competitive business environment, companies in retail, banking, telecommunications, FMCGs, and e-commerce require skilled marketing professionals to develop innovative marketing strategies and improve customer engagement

Introduction to Marketing Management, Marketing Concept – Marketing mix – Marketing environment
– Consumer markets buying behaviour – Marketing segmentation, targetingand positioning product decision – concept of a product-product mix decision – brand decision
– New product development-source of new product idea – step in

CAREER OPPORTUNITIES

Marketing Manager – Leading marketing strategies and campaigns for businesses.
Brand Manager – Managing brand identity, awareness, and customer perception.
Digital Marketing Specialist – Handling SEO, social media, content marketing, and online advertising.
Market Research Analyst – Conducting data analysis to understand consumer trends.
Sales and Business Development Manager – Driving business growth through sales strategies and partnerships.